Whey Out is an imaginary non-dairy food truck brand that offers a fully dairy-free menu, and promotes inclusivity for those with dairy restrictions. The truck’s brand, along with its in-store options, give people who struggle with these dietary limitations a place to safely eat everything being offered.
The brand design for Whey Out is inspired by the visual identity of the 1960's and 1970's. Elements of this inspiration are found in the patterns, colors, and language used throughout the branding.
